![]() I've been a paying customer and loyal user for many years, but I hadn't stopped to think about how much I love the product or how big their opportunity truly is.ġPassword is a classic Blue Ocean Strategy case study. I didn't realize how excited I was about 1Password until I started researching and writing this deep dive. With the news and buzz about their latest round of funding, now is a good time to go deep into their business and explain what all this ruckus is about. Note: For simplicity, we'll use 1Password in reference to both the product and the company.Įverything about 1Password is fascinating. AgileBits, the parent company who owns the 1Password product, just announced a $620 million round of funding in January 2022, the largest funding round ever for a Canadian company (move over, Shopify). That company is Shopify, now one of the foundational companies in e-commerce and valued at over $100 billion.ġPassword feels like the cybersecurity version of Shopify. A linked family account belongs to the family organizer, and the business can’t access or manage it.Tell me if you've heard this story before: a little Canadian company builds a solid product that's profitable from day one, grows a large and passionate community of users, explodes onto the scene with large funding rounds, then dominates an industry. Ownership and access rights aren’t shared. Linked family accounts share only their subscription status with a business account. You can add a payment method to start a 1Password Families subscription. If you leave your business account or are removed from it, your family account will be unlinked from it and become frozen.
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